BRANDING eye Q

Why is a LOGO so important?

A Logo is much more than a visual representation of the brand's name. Regardless of size, it is the first thing people notice. Your Logo is the Face of your Brand and the first impression your business creates. A well-designed logo is a necessity.

Return on Investment, can I justify spending on Corporate Branding Strategy & Designs?

A strong brand conveys the heart & soul of a company. It provides a reason for your customers or investors to believe. Whether your company is a new venture or simply time to revamp an existing business image, strategic brand designs and brand architecture can empower your business with a bottom-line focused value proposition. It will set you apart and provide rich insights into the company's culture, and vision.

Should you hire a designer or design your own logo?

Logo design is not an easy quest. Designers typically can translate words to images. If your skills are better suited to management over creativity, hiring a designer is probably the correct avenue for you.